I caught this on TED.com and its pretty amazing how much it does explain the Apple marketing  idea, and how they’ve zeroed in on the early tech adopters.  Check it out below.

Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question “Why?” His examples include Apple, Martin Luther King, and the Wright brothers — and as a counterpoint Tivo, which until a recent court victory that tripled its stock price appeared to be struggling.

via Simon Sinek: How great leaders inspire action | Video on TED.com.